Technical clothing manufacturer Vaikobi has signed on as title sponsor for the Amsterdam Waterland Marathon with the longstanding race celebrating it's 46th running for the upcoming 2018 edition.
The sponsorship is somewhat of a departure for Vaikobi, as the Australian-based company has in the past generally maintained support of only ocean races
Last year, Molokai winner and former ICF Surfski World Champion Sean Rice made the jump over to the AWM, wrangling a hard-fought tactical victory over stiff competition from seasoned marathon veterans.
In what could be viewed as firing a shot over the bow, Rice stated that he "would be back and would bring friends", possibly foreshadowing the inclusion of more surfski paddlers throwing their hat in for the race. With Rice's extremely successful 2017 campaign, including some work on K1 marathon races, it's not a stretch to draw correlations to the benefits he received from his flat-water training.
Description from the website:
The Amsterdam Waterland Marathon is an international canoe race where the great champions and the recreational paddlers battle for the honor of winning Netherlands oldest and largest canoe marathon.
The Amsterdam Waterland Marathon has been organized for 46 years. The race is one of the unique leading events in the international canoe circuit and part of the Canoe Marathon Classic Series of the International Canoe Federation. By participating in this serie participants can earn points for the classic marathon world championship. The Amsterdam Waterland Marathon enjoys a growing international popularity because of its classic racing form in a unique Dutch watery landscape.
The international fame has led to a growing foreign participation and a revival of the canoe marathon sport in the Netherlands. The Waterland Marathon offers Dutch talent the chance to compete with international players in a familiar environment. The Amsterdam Waterland Marathon hosts the Dutch national championships of marathon in the same race as the international event.
Spectacle is guaranteed , the race consists of a mass start and two challenging portages . Portages in the marathon sport always guarantee a spectacular race . In this marathon a particular portage is even more spectacular weather .
The marathon provides international competitors with a great opportunity to visit the vibrant city of Amsterdam after the competition.